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Event Details
International workshop on Business Design Thinking
FROM 10 Feb 2026 TO 10 Feb 2026
Venue : Online @ 1:30 PM
BBA Fourth-semester students participated in a course titled 'Design Thinking' (BBA2205), which covers the various stages of the Design Thinking process, beginning with the Empathy stage and advancing to the Testing phase. To foster greater engagement and facilitate practical experience, an international workshop was organized in collaboration with Dr. Mahmoud Ibraheam Saleh, a distinguished academician from Helwan University, Cairo, Egypt. Dr. Saleh possesses extensive expertise in contemporary aspects of tourism marketing and was well positioned to support students in understanding how to adapt to the ongoing structural changes within this domain.
