Online workshop on the topic: "Effective Sales and Marketing Strategies for Startups"

FROM 05 Feb 2026 TO 06 Feb 2026

Venue : Online @

The session focused on transitioning from traditional "guesswork" sales to a data-driven, AI-integrated strategy. Participants explored the "Startup Paradox," learning that venture failure often stems from selling products before validating a specific market need or problem statement. Key concepts included Neuromarketing, which addresses subconscious emotional drivers like trust and credibility, and the Adoption Curve, which teaches students how to bridge the "chasm" between early visionaries and the pragmatic majority. The session concluded by defining brand identities, distinguishing between "Utility Players" focused on price and "Aspirational Brands" focused on status, to ensure students understand that a clear market position must precede any digital outreach.