Social media has become a defining feature of journalism, often overshadowing legitimate news outlets. The trend of new generations getting their news from social media has forced journalists and media organisations to enter the social media space to combat disinformation and misinformation online.
This has led to mounting concerns over journalism ethics in the substantially altered media landscape. Navigating the social media era has been a challenge for journalists and media houses alike, with many adapting to it and others decrying it as a negative influence on the public discourse.
The dominance of social media has proved that news organisations must integrate it into their engagement strategies. However, given the responsibility that comes with journalism, ethics have to be a major part of the conversation when discussing the industry’s relationship with social media.
Contemporary BA JMC course outlines include ethics and media values as a core part of the curriculum. Top universities of Rajasthan, like Manipal University Jaipur, prioritise fostering proficient, ethical, and responsible journalists, ready to thrive in the social media era.
Social media, like all things, can be a force for good or bad, depending on how we wield it. Let's delve into the complex yet vital issue of journalism ethics in the social media era.
Social media is notorious for creating a bubble, amplifying voices that align with a user’s beliefs and entrenching them instead of challenging them. Public discourse is built on debates and engaging with opposing beliefs, which are made impossible by social media algorithms that create echo chambers for users.
Journalism is responsible for encouraging public debate, keeping citizens informed, and presenting all sides of issues to ensure readers get the full story. Social media tends to go in the opposite direction, siloing audiences into comfortable bubbles that often present partial information or misinformation to align with user interest.
Journalists have struggled with combatting the confirmation bias encouraged by social media, as many users label legitimate news sources as ‘fake news’ whenever they present news that goes against their preconceived notions. The tendency to believe social media sources over established news organisations has increased, putting the onus to win audiences back on media houses.
Responsible journalism involves reliable sources and citations that provide evidence for every piece of information presented. Journalists must highlight their sources to showcase their credibility in contrast to social media misinformation and disinformation that lack them.
As one of the best BJMC colleges in Rajasthan, Manipal University Jaipur recognises the need to foster a generation of journalists ready to tackle the new challenges presented by the social media era. It covers numerous topics that educate future journalists about maintaining journalistic integrity in the age of social media. Its BA Journalism & Mass Communication programme includes-
The contemporary dominance of digital media means that a journalist’s education is incomplete without an introduction to its intricacies. Manipal University Jaipur teaches future journalists how to not only leverage social media to spread information but also combat the misinformation on these sites through rigorous fact-checking.
Now more than ever, fact-checking every aspect of a news story has become necessary. From trolls intent on misinforming audiences for political ends to the inadvertent sharing of false information by unaware users, combating fake news is one of the biggest challenges facing journalists today.
Social media’s speed is one of its selling points. Users can share details of news stories instantaneously. As people have become used to receiving news at increasingly rapid speeds, journalists have been forced to keep up with audience expectations. This creates the potential for harm, as fact-checking requires time. Even media houses can become tempted to repeat sensational news shared online without fact-checking to get clicks.
The rising prioritisation of speed and grabbing audience attention at all costs goes against everything responsible journalism stands for. It is essential to take a step back and return to journalistic ethics that prioritise thorough fact-checking over speed and responsible reporting over getting ‘clicks.’
Educating future journalists about the industry's long-standing ethics is more vital than ever. BJMC Colleges in Jaipur, like Manipal University Jaipur, integrate ethics into the curriculum to ensure that students always follow journalistic standards. Its BA JMC Course includes Media Laws, Values, and Ethics, teaching students media and journalism's ethical and legal aspects.
The ease of capturing photos and videos has made it possible for both citizen and professional journalists to capture pictures and videos of newsworthy events. While this is convenient, it brings its own set of ethical issues. Editing software enables individuals to alter images substantially, which can even change the meaning behind a picture, making it unreliable.
Citizens often submit photographs to news organisations. As technology evolves, organisations must be increasingly vigilant about the authenticity of submitted photographs. Responsible reporting requires fact-checking everything, even images.
Many journalists prefer to take pictures of events themselves to ensure legitimacy. Manipal University Jaipur has the best BA JMC Course in Rajasthan, and it instructs students about photography and photojournalism so that graduates are capable of handling every part of reporting, from finding sources and writing to taking photographs to substantiate and complement the story.
Social media presents both challenges and opportunities for journalists. They can leverage it to reach wider audiences and spread important information, but partisan individuals can also wield it to spread misinformation with the click of a button.
Journalists are responsible for conveying the truth above all else, and they must combat social media's negative aspects by using it to fact-check false stories and report real news. Social media is here to stay, and media organisations must establish ethical principles, engagement strategies, and journalistic standards, keeping this altered media landscape in mind. The best BJMC colleges in Rajasthan are already fostering social media-savvy journalists to keep citizens informed in the age of misinformation and fake news.