The Impact of Digital Marketing on Modern Business. Things to Learn for BBA Students

Digital marketing has become an irreplaceable asset for students nowadays. According to a report by Hostinger, "By 2033, the digital marketing landscape will be worth a staggering $1.3 trillion." This statement highlights that demand for digital marketing is increasing, which means organisations increasingly invest in reaching customers online.

Impact of Digital Marketing on modern Business that every BBA student should know are:

• Enhanced Customer Engagement
• Increased Brand Visibility
• Data-Driven Decision Making
• Global Reach and Market Expansion

This is an enormous opportunity for you as a BBA student. Understanding digital marketing will help you stand out from the competition in the job market and stabilise exciting positions with competitive businesses globally.

Are you planning to pursue a BBA Course in Jaipur? Then, consider Manipal University Jaipur, which will help you enhance your skills in the future.

Continue reading this blog to learn about the basics of digital marketing and how it has impacted modern businesses.

Digital Marketing: A Modern Business Essential

The American Marketing Association defines digital marketing as "a form of marketing that uses digital channels to reach and engage customers. Some common channels include search engines, social media, email, websites, and mobile apps."

This statement highlights how digital marketing is a vast concept that is built on some key components like:

• Search Engine Optimisation (SEO)
• Social Media Marketing
• Content Marketing
• Email Marketing
• Pay-Per-Click (PPC) Advertising

In simpler words, Digital marketing is all about understanding your audience, creating an impactful digital presence, and utilising information to improve your results and survive in the competitive environment.

The rise of the digital age

The emergence of artificial intelligence has dramatically impacted how technology has transformed how businesses interact with customers. All the traditional methods were utilised earlier, but now they have moved to a new concept called Shadow AI.

According to a report by Analytics Insights, "By 2028, the chatbot market is expected to reach $15.5 billion, reflecting growing adoption by businesses of all sizes." AI chatbots transform corporate communications, providing on-the-spot customer service, cost savings, and improved efficiency.

BBA students should understand these emerging AI trends to position themselves to be successful in the modern business world.

Digital marketing has now become more critical for Business, as it provides :

• Increased Visibility
• Improved Customer Engagement
• Measurable Results
• Cost-Effective
• Global Reach

Now, discuss some key digital marketing strategies every BBA student should know.

Key Digital Marketing Strategies

These strategies are essential for expertise in modern business environments. Learning about SEO, content marketing, and AI-driven campaigns equips BBA college students with critical digital competencies.

If you want to learn more about digital marketing, consider Manipal University Jaipur. It prepares students with industry-relevant knowledge in digital marketing, ensuring they're future-ready.

Digital Marketing: A Modern Business Necessity

Digital marketing has become more than a necessity for modern business. Let's now discuss the impact of digital marketing on modern business in more detail:

Enhanced Customer Engagement

Businesses are using AI, an advanced technology for customer engagement. As per a report by India Retailing, "Myntra's AI-powered tools, such as MyStylist, MyFashionGPT, and Maya, enhance customer engagement by providing personalised recommendations, streamlining discovery, and handling complex queries."

Data-Driven Decision Making

Digital marketing offers treasured insights into customer behaviour, allowing facts-driven decisions for effective campaigns. For instance, Flipkart uses data from digital marketing to apprehend customer behaviour and enhance its online store.

Increased Brand Visibility

"Ola's aggressive marketing campaign, including the #ExitGoogleMaps initiative and competitive pricing, has substantially increased the brand visibility of its Ola Maps platform", according to a Neowin report.

Global Reach and Market Expansion

Digital marketing lets businesses reach customers globally, expanding their marketplace potential and fostering growth. As per a report by Skift, "MakeMyTrip's global expansion to over 150 nations, driven by digital marketing and compliance, has allowed it to reach a much wider customer base and tap into new markets."

The Role of BBA Programs in Digital Marketing Education

According to a report by Simpler, "The digital marketing market is growing swiftly, with a CAGR of 32.1%. This shows a substantial increase in demand for digital marketing services.

Digital marketing courses and specialisations are being added to the BBA program to prepare college students for the digital generation.To learn about academic knowledge, students should get realistic and practical experience by:

• Internships
• Projects
• Case studies

Collaborations with businesses give students real-world exposure to digital marketing methods, making them job-ready graduates. Many BBA hons colleges offer students excellent opportunities to enhance their skills with practical exposure.

The Future of Digital Marketing

The future of Digital Marketing with your BBA program looks promising, as it is evolving with emerging trends like:

• Generative AI
• Augmented Reality (AR) and Virtual Reality (VR)
• Voice Search

BBA Course in Rajasthan must equip students with trendy digital marketing skills, including AI, AR, and voice. Continuous learning is critical in this fast-paced field.

How Manipal University Can Help?

Manipal's BBA program covers digital marketing, SEO, content marketing, and AI-driven strategies by offering these core subjects in its curriculum.

Core subjects

• Business Analytics
• Data Analytics
• Digital strategy
• Digital Marketing

These core subjects in BBA help students enhance their job readiness by building competencies in digital marketing, data-driven decision-making, and global market strategies.

Conclusion

This blog concludes that Digital marketing is vital for modern business. BBA students should grasp essential techniques and stay current on tendencies like AI and AR.

If you plan to pursue a BBA, consider Manipal University Jaipur's BBA program, which offers modern digital marketing training and sturdy placement possibilities.

Level up your BBA knowledge and secure your future today with Manipal's top placements! Check out placements at MUJ at www.jaipur.manipal.edu.

Sources:

Essential Digital Marketing Statistics for Growth in 2024 (hostinger.in)

Digital Marketing Archives (ama.org)

AI Chatbots in Corporate Communications: A Double-Edged Sword? (analyticsinsight.net)

Understanding What is Shadow AI | Risks and Solutions for Modern Businesses (simplilearn.com)

Is Digital Marketing a Good Career: Unveiling the Truth (simplilearn.com)

How Myntra, Amazon, Shoppers Stop & Others use AI for CX - India Retailing

India's Ola Maps takes on Google Maps with aggressive pricing and roadmap - Neowin

MakeMyTrip Goes Global: Expands Reach from 3 Countries to 150 (skift.com)