Stay on the Top of Every Media Trend with a BA in Journalism and Mass Communication at MUJ. Explore How?

“As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society”. ~ Robert Waterman McChesney.

Digital media transformation tends to drive continuous rolling through the blended realities of younger generations. Are you willing to know what’s worth paying attention to in 2024? The evolving digital media behaviours might encourage the need for valuable inputs for skilled professionals to break all resistances.

It is crucial to explore the values users find while experiencing video games, TV shows, movies, and streams. And we have seen many brands experiment with their voice and visual content to do so.

Experts consider the media world a sophisticated transformation to report news or information in this fast-paced technological world. Therefore, pursuing a career in the media landscape could be a marvellous step in the individual’s life.

To suggest a suitable option for this, we can’t think of a better choice than a BA Journalism & Mass Communication at Manipal University, Jaipur. As a prominent institution for learning media-related insights, MUJ is the best place for students to engage in extracurricular activities like guest lectures, internships, etc.

Being on the top of every media trend is not as easy as it seems. Let’s explore the key steps to be considered for the same.

Steps to Stay Top of All Media Trends

1. Continuous Learning

Staying curious and open to learning is significant for students and graduates of BA Journalism & Mass Communication. One should keep learning about technological advancements and media interventions to adapt them efficiently. For example, ASCI (Advertising Standards Council of India) unveiled the guidelines to rein in greenwashing in advertisements, effective from 15th February 2024 (Source: Exchange4Media). Learning about such guidelines to improve your interaction and reporting in the digitally transformed world would be best.

3. Stay Informed

Journalists on social media are working to provide real-time updates daily. Staying informed about recent developments and failures may encourage your reliability in the media landscape. While pursuing a BA JMC course from a renowned institution (MUJ), students consider the following touch points to stay informed of media trends.

Newspapers
Reputable Media Outlets
Online News Platforms
Magazines
Websites

3. Specialise in Emerging Areas

A BA Journalism & Mass Communication at MUJ offers diverse options to students to choose their specialisation in emerging areas. They should select their emerging area to learn about the trends of media. It can make their daunting task more accessible, and it is recommended that everyone should choose a specialisation based on their interests and passion.

4. Portfolio Development

Today, employers are seeking candidates with the best portfolios showcasing their credibility to perform the work. Create a strong portfolio to represent your potential in multimedia projects such as blogs, articles, news reporting, research, and analysis.

It is a significant step to fix your ideal job position in the journalism and mass communication areas. Also, students can add their knowledge of media trends in the digital world.

5. Build a Valuable Network

A valuable network could help you to stay updated and excel in the media landscape. For this, BA Journalism & Mass Communication students at MUJ participate in seminars, classroom discussions, guest lectures, internships, and other extracurricular activities.

Meanwhile, if we talk about building a valuable network during the journey at the university campus, students can opt for the LinkedIn platform. It is a much better option for an individual to showcase their potential knowledge and skills related to journalism and mass communication to employers.

6. Engage in Practical Learning

A deep theoretical learning of media is insufficient to excel in this domain. One should learn the practical insights to work on the actual ground. However, students of the BA JMC course are continuously adding to their practical skills through multiple measures at the Manipal Jaipur campus. These include.

Exchange Programs
Internship Programs
Industrial Visits
Workshops
Seminars
Webinars
Classroom Discussion

Increasing competition in the media world requires one to stay on top of all trends. But what kinds of trends? We will explore this together in the below phrases. Read on to learn.

Considerable Media Trends for 2024

Almost 60% of households use a free ad-supported streaming video service (Source: Deloitte Insights).
User-generated content videos helped almost 50% of customers purchase a product after getting influenced by a creator’s review.
The search engine is a leading source of information among Generation Z consumers, scoring almost 48% over other sources (Source: Statista).
In June 2020, the Indian government banned TikTok in India, which is currently encouraging the audience to shift towards Instagram. Since then, brands have made continuous efforts to interact with the target audience through reel creators.
Drastic change in the media world enables news channels to introduce AI news anchors. For example, Lisa on Odisha TV and Sana on Aaj Tak are the two major AI anchors appearing human at first glance (Source: Inventiva).
India’s video games and esports revenue, $1732 million in 2022, is expected to grow with a CAGR of 19.43% by 2027 (Source: PwC).
Myntra aims to reach over 450 million customers nationwide through different touch points like TV, digital media, and social media influencers (Source: Exchange4Media).

To Conclude

The above passage highlighted the ways to stay on top of all media trends in the digital landscape. One should possess the theoretical knowledge, practical skills, and adaptability to sustain a competitive edge in the media industry. Meanwhile, a BA JMC course from MUJ is an excellent choice for this. Visit the official website to learn more about Manipal University, Jaipur, courses and fees.