New Media: Definition, Examples, Career and More

Undoubtedly, the digital age has transformed how businesses and creatives connect with their audiences. The dramatic change in the past few decades has encouraged people to use new media channels to discover and communicate with their loved ones.

Being one of the members of this technologically advanced world, you probably use new media to discover and engage with your acquaintances. It encompasses new technologies such as social media, streaming services, and mobile devices.

If we talk about the usage of new media, Ofcom, a British Government Agency, analysed that people in the age group of 16 to 24 years use new media more than adults.

As we know, new media cannot be defined in small phrases. We have to think outside the box for an emphasised understanding. Let’s delve deeper into its application and significance in worldwide areas.

What is New Media

A set of tech-driven advancements such as social media, video games, online news portals, and blogs is known for new media. These digital media technologies collectively enhance the business’ reach and allow users to interact with the target audience at their convenience.

We spoke to different marketers to get better insights into the characteristics/features of digital platforms in new media. Here are the achieved results.

• Interactivity
• Simulation
• Storage
• Accessibility
• Hypertextuality
• Digitalisation

Examples of New Media

The mediums of communication change every year; therefore, bringing them under one spectrum will be a complex task. Today, new media is not just limited to websites but has grown ahead in the marketing niche.

After deep research on the market trends, we have analysed a few considerable examples of new media businesses and professionals are adopting. Keep scrolling to explore.

• Blog Posts
• Emailing
• AR & VR
• Music Streaming Platforms
• OTT Platforms
• Websites on Search Engines
• Social Media Platforms

Studying at one of the top universities in India allows students to learn how marketers are significantly shifting away from traditional modes of marketing towards these media channels. And, they can address their doubts and confusions in the guest lectures/expert visits.

New Media Vs. Traditional Media

Nevertheless, the rise of the internet has created the most profound shift towards excessive media coverage. Words are now read on screen despite print newspapers. Meanwhile, picking up a newspaper, a part of traditional media, is still in existence and expected to be continued with the application of new media.

Typically, new media delivers more comprehensive results in comparison to traditional modes of communication. Businesses now target diverse audiences through billboards, TV commercials, and print ads.

Also, in the late 2000s, platforms such as Facebook, Twitter, and YouTube were targeted by business associates to influence customer engagement. In the 2010s, the introduction of machine learning, artificial intelligence, and big data analytics benefited in gaining insight into customer preferences.

To explore this difference in a better format, we have tabulated new media and traditional media tools below.

How New Media is Transforming Different Sectors?

Notably, the implication of new media is transforming different sectors across the globe. Marketers and professionals in this sector benefit from new digital platforms to interact with diverse audiences.

Message platforms and gaming empower them to reach over 3 billion people globally (Source: Forbes). It encourages the marketing sector to reach a broader audience in the fast-paced technological world.

Also, professionals in Indian journalism are opting for new media to work on their digital news channels.

For example, Barkha Dutt founded “MoJo Story” and embarked on her career with accolades, controversies, and commitment to bring necessary issues to the forefront (Source: The CEO Magazine). Her ground-breaking report during the Kargil Conflict in 1999 made her career an inspiration for the students of the BA JMC course.

Is New Media a Good Career?

A career in new media could be a stepping stone to achieving something better and unique in life. But the question is how?

To address this question, we have brought a detailed analysis of how new media can be a good career option for aspirants. After completing a BA Journalism & Mass Communication from a renowned institution, here are the major career options available in new media.

• Social Media Manager (Average Annual Salary: INR 5.52 LPA)
• Graphic Designer (Average Annual Salary: INR 3.06 LPA)
• Writer or Blogger (Average Annual Salary: INR 4.08 LPA)
• Digital Editor (Average Annual Salary: INR 4.83 LPA)
• Public Relations Specialist (Average Annual Salary: INR 4.50 LPA)
• Journalists (Average Annual Salary: INR 3.91 LPA)

Why is a BA Journalism & Mass Communication at Manipal University, Jaipur, is Ideal?

Are you looking to pursue a BA JMC course from a renowned institution but confused about which one is radical today?

If yes, then let’s help you. Let’s delve deeper into how this 3-year program at Manipal University helps students reach their best potential to learn profound and pervasive aspects of a digital transformation “new media”.

• Provides students with incredible exposure to the latest trends in global media.
• 77+ international collaborations foster the university’s capability to indulge students in relevant exchange and internship programs.
• The BA JMC course has been created to equip students with the skills to excel in print media, public relations, newsrooms, and broadcast media.
• Regular industrial visits and guest lectures at this premier institution help students build a valuable network in real-world settings.

Visit the official website for more about Manipal University, Jaipur courses and fees and enrol for admissions in 2024.