Explore Hotel Management in the Digital Age

You hear it all the time that a technological revolution will change everything across the hotel industry.

Heeding the need for innovative digital solutions, hotel businesses continuously adopt digital technologies like AI, machine learning, hyper-personalisation, and many more. There is an increasing need for professionals in the industry to implement such technological advancements successfully.

Many players in the hospitality sector incorporate data analytics, reporting dashboards, and AI/ML to reduce carbon emissions. It is taking them ahead toward the goal of becoming Net Zero by the year 2050.

Online booking and mobile hotel management apps help businesses put their services in customers' pockets (Source: Forbes). It is an excellent assistance for them to avail services 24 hours a day or seven days a week.

In this blog, we will explore the hotel management trends in the current world of digitalisation. We also suggest you pursue a Bachelor of Hotel Management at Manipal University, Jaipur, spread over 8 semesters with different internship programs. The Department of Hotel Management at MUJ offers this four-year course with seven dedicated labs to foster experiential learning among the students.

Let’s delve deeper into the aspects of hotel management in the digital age.

Online Booking and Reservation Systems

Ease of booking hotels through mobile apps and websites facilitates seamless guest experience in the hotel industry. Businesses in the hospitality sector are continuously engaging themselves with mobile applications, websites, and other channel managers. It assists them to influence brand reputation and reach a higher audience in the global market.

In India, OYO, Booking.com, Goibibo, Make My Trip, and many more applications are providing facilities for online booking and reservation systems. It also helps hotels to manage their rooms, inventory, and ratings in a competitive environment.

OYO alone is valued at INR 36000 crore in India’s listed hotel industry. It covers 75% of valuation across the sector and offers a seamless experience to more than 180 million people (Source: Official OYO Blogs).

Bachelor of Hotel Management at one of the best universities of Rajasthan provides hands-on learning through internship opportunities at different booking platforms. It will help you learn about the positive and negative aspects of making online bookings.

Smart Room Technology

In the digital age, demands for smart rooms are rising daily. It includes IoT (Internet of Things) devices to control lighting, temperature and other settings with the help of smartphones.

Also, smart TVs with OTT subscriptions are offered to customers for seamless guest experience in the hospitality industry. It influences customers to repeat avail of services at the same hotel. Smart TVs are also significant to enhance in-room entertainment options for guests.

Smart room technology in the digital era is one of the main attraction point of hotel businesses in the competitive market.

Experienced faculty members at Manipal University, Jaipur, will help you learn about IoT devices in hotel rooms. It includes smart locks, smart thermostats, smart speakers, and many more.

Digital Marketing and Social Media

India has become the second-largest online market in the world, with more than 900 million users. However, its penetration rate was under 50% (Source: Statista).

Hotel businesses continuously shift their marketing practices towards online platforms like Facebook, Instagram, and Twitter. It is the best way to showcase amenities and run the target marketing campaigns.

As customers, you can rate your stays at the hotels, which helps them inform future audiences about the level of services offered. OYO and Booking.com are gathering customer reviews on their stays to help other audiences.

Also, other digital marketing strategies like SEO (Search Engine Optimisation) and Pay-Per-Click (PPC) help hotels increase their visibility in the market. Guest lectures at Manipal University, Jaipur, help students of the BHM program address their doubts regarding online platforms currently used by hospitality businesses.

Cybersecurity

Hotel businesses are implementing robust cybersecurity measures to secure guests' information and financial transactions from competitors. Secure payment systems are crucial in the digital era to foster smooth operations in the hotel industry.

Let’s explore the cybersecurity measures for players in the hotel industry.

• Data Encryption
• Firewalls and Intrusion Detection Systems
• Endpoint Security
• Incident Response Plans
• Secure Guest Portals
• Vendor Security Assessment

A Bachelor of Hotel Management at MUJ, one of the top universities of India, is efficient in working on different software to learn about the cybersecurity measures mentioned above. You will contribute to providing a seamless experience with the help of digital technologies to maintain the customers' privacy.

Bachelor of Hotel Management at Manipal University, Jaipur

“Studying HM @ MUJ is a whole new and unforgettable experience. Teachers are very helpful and effectively share knowledge & skills”. ~ Deeksha Poddar (BHM, 2018-22).

The Department of Hotel Management at MUJ offers this four-year program to prepare students to contribute to the transforming hospitality world. The curriculum for this program is designed to cover a wide array of topics to develop management skills and competencies among the students.

It is the best university for a Bachelor of Hotel Management in Rajasthan to achieve a promising career in the concerned niche.

While pursuing a Bachelor of Hotel Management at Manipal University, Jaipur, you can access seven dedicated labs to obtain hands-on learning. It will help you to enhance employability skills to work on the practical ground of the hotel industry.

Conclusion

Digitalisation is one of the influential factors for every sector. Likewise, it has the utmost contribution to developing flexibility in the hospitality industry. Integrating digital tools and techniques improves efficiency and ensures a personalised guest journey. Therefore, pursuing a Bachelor of Hotel Management from MUJ will be beneficial for a promising career in the niche. You can explore more about Manipal Jaipur placements from the official website.