E-Commerce and the Changing Face of Retail Opportunities for BCom Graduates

E-commerce is a megatrend as coined by Schuster Tanger of TQ Venture. It is evolving and significantly contributing to India's GDP and generating numerous job avenues for BCom graduates.

Therefore, if you want to pursue BCom, the time is perfect to learn essential skills and chart a successful career in e-commerce. In this passage, we will explore opportunities for BCom graduates and how Manipal University Jaipur instils vital skills with a progressive curriculum, learned 550+ faculty, experiential learning activities, and more.

With hundreds of universities and colleges available, selecting the top universities of Rajasthan is essential. The NIRF ranking is among the most authentic and reliable ways to determine the institution's quality. To fuel your dreams, you can check the Manipal University Jaipur NIRF ranking and enrol at the premier university. MUJ ranked in the 101-150 band in the NIRF ranking 2023.

Let's go through some numbers testifying to the rise and rise of the e-commerce sector in India and worldwide.

(Source: Statista)

Career Opportunities for BCom Graduates in E-commerce Segment

E-commerce, with the help of artificial intelligence, virtual reality, augmented reality, and other technologies, has emerged as a significant job creator in various domains. According to a TeamLease report published in the digital edition of CNBC TV18, the e-commerce sector will most likely create around 7 lakh jobs in the second half of 2023. It will be needed to meet the demand during the annual shopping frenzy. There will be hiring for support staff, warehouse staffing and last-mile delivery agents.

Digital transformation and consumer preference for e-commerce platforms for shopping, dining, and more have attracted several brands and retailers to start selling online. It has opened multiple career avenues for students pursuing BCom from one of the best universities of Rajasthan, like Manipal University Jaipur.

Here are significant career paths opened for BCom graduates.

1) E-commerce Management

BCom graduates can explore career options in E-commerce management. E-commerce managers or coordinators are significant career options in e-commerce management. The job responsibilities of an e-commerce manager include supervising online store operations, inventory listings and management, planning strategies for pricing and sales, ensuring the best customer experience in finding their required products and hassle-free checkout.

They also oversee the smooth operations of the company website and make efforts for optimised UI and UX.

2) Digital Marketing

Social media platforms, YouTube, web pages and other virtual platforms are crucial for e-commerce success. BCom graduates can specialise in social media marketing, PPC, SEO, Content strategist, and other digital marketing roles. As a digital marketing professional for an e-commerce organisation, you help drive online traffic to suitable pages, improve engagement and sales, and enhance the company's brand.

3) Data Analysis and Business Intelligence

Good in numbers? You can pursue careers in data analysis and business intelligence after BCom from one of the top universities of Rajasthan, like Manipal University Jaipur. BCom improves analytical skills, which you can use for jobs like Data Analysts, Business Intelligence Analysts, etc.

E-commerce organisations hire BCom graduates to interpret data, identify trends, analyse customer behaviour, highlight areas for improvement, and help organisations make informed decisions.

4) Supply Chain Management

Supply chain management is the backbone of the e-commerce business. Q-Commerce, 10-minute delivery, and expansion to Tier II, Tier II and rural areas have opened new job roles in Supply chain management. Organisations hire people for different job roles, from sourcing, storing, packaging, and labelling to delivery at the correct address. BCom graduates can explore opportunities as Supply Chain Analysts, Logistics Coordinators, and others.

Efficient supply chain management directly improves customer satisfaction and your ratings on the web. It helps retain existing clients and new referral customers with mouth publicity and positive reviews on the web.

5) Customer Service and Experience

Customers are more aware and vocal than ever. It makes customer service and UX crucial departments among organisations. BCom graduates can also explore career avenues as UX Specialists, Customer Support Representatives, Chatbot Specialists, etc.

A pool of satisfied and loyal customers helps to build your brand, retain its position, and improve sales. Reading reviews before shopping has become a habit these days, and positive reviews of satisfied clients boost turnover.

6) Entrepreneurship

BCom from Manipal University Jaipur, one of the top universities of Rajasthan, helped to form a strong foundation in finance, accounting, tactics of business operations and more. You can leverage your skills and knowledge to begin your own e-commerce company and begin your entrepreneurial journey.

7) Finance and Accounting

Every e-commerce organisation requires finance and accounting professionals for business planning, budgeting, P&L assessment, future plans, etc. BCom graduates from one of the best universities of Rajasthan can explore career options as Accountants, Financial Analysts, Financial Controllers and more.

8) Consulting and Strategy

The Indian startup ecosystem is the third largest worldwide. We have more than 92,000 registered startups and over 19,000 e-commerce businesses. It is a massive opportunity for people looking to start their own consulting firm with a BCom degree.

Startups need consultation for business planning, fundraising, financial planning, strategies for cost-efficient operations, plans for improving online presence, and more. With strong analytical skills and finance and accounting knowledge, you can pursue your consulting and strategy business. Manipal University Jaipur encourages innovative ideas and support in your entrepreneurial journey.

BCom graduates can also work for e-commerce companies expanding to foreign shores and MNCs coming to India. You can also explore Marketplace Management, International E-Commerce, and Corporate Legal Domains job roles.

Let's Conclude

Modern job roles for BCom graduates require a blend of financial skills, business acumen, digital skills, people skills (power skills) and adaptability to new skills. Manipal University Jaipur, one of the best universities of Rajasthan, offers a progressive curriculum and prepares you for the challenges and opportunities of the digital era. Enrol now and experience excellence.