Business Analytics

FROM 28 Sep 2023 TO 28 Sep 2023

Venue : Department of Business Administration Manipal University Jaipur @ 2:00 PM

Business analytics is a crucial aspect of organizational strategy. It involves using data analysis, predictive modeling, and statistical techniques to extract insights that optimize decision-making processes, enhancing efficiency and cost-effectiveness. The scope of business analytics is vast, affecting various departments such as marketing, finance, operations, and human resources. It identifies trends, enabling organizations to stay responsive to market changes and capitalize on opportunities. As technology advances, integrating AI and machine learning, the scope of business analytics continues to expand, emphasizing its role in empowering organizations with actionable insights for sustained growth and competitiveness.