Assistant Professor Department of Business Administration
MARKETING
Served as Co-Director of ICSSR WORKSHOP
Sports Coordinator
Converor of NBA criteria 6
Head Mentor of BBA
V. K. Jain, A. Dahiya, V. Tyagi, and P. Dube, "Predicting factors affecting green purchase intentions towards green products," World Review of Science, Technology and Sustainable Development, vol. 17, no. 4, pp. 360-374, Jan. 2021, doi: 10.1504/wrstsd.2021.117893.
V. K. Jain, A. Dahiya, V. Tyagi, and P. Sharma, "Development and validation of scale to measure responsible consumption," Asia-pacific Journal of Business Administration, vol. 15, no. 5, pp. 795-814, Jun. 2022, doi: 10.1108/apjba-12-2020-0460.
V. K. Jain, P. Kumar, H. Verma, P. Chamola, and A. Kumari, "Responsible Consumption, Consumer Well-Being, and Environment," International Journal of Social Ecology and Sustainable Development, vol. 13, no. 1, pp. 1-18, Mar. 2022, doi: 10.4018/ijsesd.293248.