Ambassador (Innovation Cell, IIC, Ministry of Education)
E-cell coordinator and mentor mentee coordinator
Parthiban, E. S., & Adil, M. (2024). Seeing Through the Mystique Surrounding the Task-Technology-Organization Fit: A Mixed-Method Exploration of Consumers' Intention to Use Banking Conversational Agents. Communications of the Association for Information Systems, 55(1), 17. (ABDC-A/Q2)
Parthiban, E. S., & Adil, M. (2023). Examining the adoption of AI based banking chatbots: A task technology fit and network externalities perspective. Asia pacific journal of information systems, 33(3), 652-676. (ABDC/Scopus)
Rafiq, F., Parthiban, E. S., Rajkumari, Y., Adil, M., Nasir, M., & Dogra, N. (2023). From thinking green to riding green: A study on influencing factors in electric vehicle adoption. Sustainability, 16(1), 194. (Q1/Scopus)
Adil, M., Parthiban, E. S., Mahmoud, H. A., Wu, J. Z., Sadiq, M., & Suhail, F. (2024). Consumers' reaction to greenwashing in the Saudi Arabian skincare market: a moderated mediation approach. Sustainability, 16(4), 1652. (Q1/Scopus)
Parthiban, E. S., & Adil, M. (2023). Trends in the AI-based banking conversational agents literature: a bibliometric review. Asia pacific journal of information systems, 33(3), 702-736. (ABDC/Scopus)