Faculty List
Dr. Simran Sikka
Assistant Professor Department of Commerce
- Simran.sikka@jaipur.manipal.edu
- PhD( thesis submited) Maharshi Dayanand University 2024
- M.com (Hons.) Maharshi Dayanand University, Rohtak 2019
- B.com (Hons) Maharshi Dayanand University, Rohtak 2017
- Marketing and General Management
- UGC - NET JRF
- Awarded with Best Paper presenter in National conference.
- Placement Coordinator
- KPI Coordinator
- Indian commerce Association
- J. Kumar and S. Sikka, "Understanding the consumer perception towards sustainable brand personality," International Management Review, vol. 19, no. Spring, pp. 187-202, 2023.
- S. Sikka and J. Kumar, "Understanding Indian Millennials' awareness towards brand personality of apparel brands," Small Enterprises Development, Management & Extension Journal, vol. 51, no. 1, pp. 41-53, 2024, https://doi.org/10.1177/09708464231209451.
- J. Kumar and S. Sikka, "Measurement and validity of Jennifer Aaker's brand personality scale for Indian apparel brands," Journal of Statistics and Management Systems, vol. 26, no. 7, pp. 1833-1842, 2023, DOI: 10.47974/JSMS-1150.
- S. Sikka and J. Kumar, "Exploring dimensions of brand personality: A study of Apple iPhone," Vidyabharati International Interdisciplinary Research Journal (Special Issue), vol. Special Issue, pp. 160-166, 2021, ISSN: 2319-4979.
- S. Sikka and J. Kumar, "The importance of brand personality in the 21st century," Journal of Management and Science, vol. 11, no. 3, pp. 57-59, 2021, https://doi.org/10.26524/jms.11.26.
