Assistant Professor Department of Business Administration
Swati.saini@jaipur.manipal.edu
Ph.D. (Business Management), Guru Jambheshwar University of Science and Technology 2024
M.com, Central University of Haryana 2018
B.com, MDU 2016
Marketing
Mentor-Mentee Coordinator, OBE
S. Saini and R. Kumar, Effect of Religiosity on Consumer Decision-making: A Serial Mediation Model, FIIB business review, Sep. 2023, doi: https://doi.org/10.1177/23197145231188624.
S. Saini and R. Kumar, Mind Mapping of Consumers : A Study to Explore the Role of Religion, Indian Journal of Marketing, vol. 53, no. 4, pp. 30-30, Apr. 2023, doi: https://doi.org/10.17010/ijom/2023/v53/i4/172688.
S. Saini and R. Kumar, Effect of religion on consumer decision-making: a serial mediation model International Journal of Business and Emerging Markets, doi:10.1504/IJBEM.2025.10060027.