Faculty List
Dr. Shilpa Bhakar
Associate Professor(Senior Scale) Department of Management
- Marketing
- PhD Coordinator
- Placement Coordinator
- Marketing Club Coordinator
- ISTD (Life time member)
- Bhakar Shilpa, S. S. Bhakar, and Shailja Bhakar (2023), Consumer knowledge, environmental concerns, and subjective norms as predictors of consumer attitude and purchase intention: A study of organic food, International Journal of Trade and Global Market, Vol. 17(2), pages 133-150, Scopus listed C category (1742755X, 17427541, Impact Factor 0.54).
- Bhakar Shilpa, Gaura Chauhan (2022) Studying the impact of personalization and social media usage on behavioural intention of Instagram users, Oeconomia Copernicana, Vol 13, Issue 3, (Scopus listed).
- Bhakar Shilpa, K, Sarath Babu, Somanchi Hari Krishna, Nagendra Prasad Krishnan, N Manikandan, V. Dheenadhayalan (2022), A detailed analysis of role of human resource management and its effect on sustainable growth of high-tech companies, published in Korean Review of International Studies, Vol 15, Issue 34. ISSN: 12264741 (ABDC- C Category)
- Bhakar S. S., Shilpa Bhakar, Shailja Bhakar (2020), Impact of Price Promotion on Brand Equity Model: A Study of Online Retail Store Brands, Journal of Content, Community & Communication", June-2020 (Year-6, Vol.11) SCOPUS, UGC CARE LIST and ICI indexed journal, Impact Factor 1.73, ISSN: 2395-7514 (Print), ISSN: 2456-9011(Online).
- Shilpa Bhakar, Nilesh Anute, Mukesh Kumar, Chandrakant Thorat, Impact of Green Marketing on Consumer Purchase Intention, Application No. 202221052278, The Patent Office, Government of India. Published- 23/9/2022.
