Assistant Professor Department of Business Administration
anisha.arora@jaipur.manipal.edu
PhD
Marketing
Published a patent, authored a book, and delivered expert lectures in FDPs and workshops
Newsletter of Dept (quarterly) ;
LinkedIn post design and write up
A. Arora and P. K. Siddhey, "Unveiling the web: A comprehensive bibliometric exploration of investigating social network sites," in Building Power Safety and Trust in Virtual Communities, 2024, pp. 93-117.
A. Arora, "Transforming cities for inclusive development," in Lecture Notes in Civil Engineering, vol. 779, 2026, pp. 121-137.
A. Arora and P. K. Siddhey, "Social media's impact on sustainable tourism development in India's mountain regions," in Balancing Mountain Tourism Cultural Heritage and Environmental Stability, 2025, pp. 479-494.
P. K. Siddhey, A. Arora, V. K. Jain, K. Preet, and K. Jain, "Comparative analysis of emotional intelligence in public and private healthcare institutions," International Journal of Knowledge and Learning, vol. 18, no. 6, pp. 621-639, 2025.
A. Arora, "Cultural and regional influences on women entrepreneurs: A study of work-life balance," in Work Life Balance and Its Effect on Women Entrepreneurs, 2025, pp. 367-384.