Faculty List
Dr. Mikul
Assistant Professor Department of Business Administration
- mikul@jaipur.manipal.edu
- Ph.D Maharshi Dayanand University, Rohtak 2025
- M.Com Maharshi Dayanand University, Rohtak 2019
- B.Com (Hons.) Maharshi Dayanand University, Rohtak 2017
- Marketing
- Alumini
- Go Data
- Website
- M. Budhiraja and I. Mittal, "Quality as the cornerstone in hybrid business models: building brands and shaping consumer behaviour," Int. J. Qual. Reliab. Manag., vol. 42, no. 6, pp. 1851-1882, May 2025, doi: 10.1108/IJQRM-06-2024-0177.
- P. Thakur and M. Budhiraja, "Revitalizing retail through sustainable retail practices: a systematic literature review," Int. J. Retail Distrib. Manag., pp. 1-18, Nov. 2025, doi: 10.1108/IJRDM-08-2025-0584.
- Mikul and I. Mittal, "Mapping the research field on product quality: a bibliometric analysis," Int. J. Qual. Reliab. Manag., vol. 41, no. 7, pp. 1729-1751, Jul. 2024, doi: 10.1108/IJQRM-08-2023-0259.
- P. Chugh, V. Jain, and M. Budhiraja, "From vlogs to voyages: a systematic review of user-generated videos using the ADO framework," Qual. Quant., pp. 1-23, Aug. 2025, doi: 10.1007/s11135-025-02302-8.
- Mikul and I. Mittal, "The Saga of Brand Equity: A Comprehensive Bibliometric Analysis," NMIMS Manag. Rev., vol. 31, no. 3, pp. 165-177, Sep. 2023, doi: 10.1177/0974150X231205447.
