Event Details
Vyapar Vikas – Phase II (Social Outreach Event)
FROM 18 Mar 2026 TO 18 Mar 2026
Venue : Areas near Manipal University Jaipur (Local MSME clusters) @
Organized by: Department of Management, TAPMI School of Business, Manipal University Jaipur
The Department of Management, TAPMI School of Business, conducted Vyapar Vikas – Phase II as a continuation of its social outreach initiative on 18 March 2026. This phase aimed to extend digital awareness and business development support to additional Micro, Small and Medium Enterprises (MSMEs) that were not covered in the first phase.
The initiative was executed by student volunteers through direct interaction with local business owners via flyer distribution and personalized one-on-one discussions. The focus was on providing simple, practical, and easy-to-implement strategies to enhance business visibility and customer engagement using digital platforms.
Key areas covered included:
- Use of social media platforms such as Instagram, Facebook, and WhatsApp for promotion
- Application of WhatsApp Business for customer communication
- Low-cost digital marketing and branding techniques
- Content creation ideas for improving customer reach
The second phase benefited 15+ MSME owners including shopkeepers, street vendors, and small entrepreneurs. Compared to the first phase, the interactions were more refined, with students leveraging prior experience to provide more tailored and effective guidance.
The initiative contributed to strengthening community engagement and aligns with SDG 8 – Decent Work and Economic Growth, promoting inclusive and sustainable economic development.
