Event Details
Industry Lecture cum Workshop on Pop-Culture Marketing
FROM 17 Mar 2026 TO 17 Mar 2026
Venue : Manipal University Jaipur Campus @
Organized by: Department of Management, TAPMI School of Business, Manipal University Jaipur
The Department of Management, TAPMI School of Business organized an Industry Lecture cum Workshop on Pop-Culture Marketing for MBA students as part of its commitment to curriculum enrichment, experiential learning, and strengthening industry–academia engagement.
The session aimed to provide real-world insights into how pop culture influences and shapes contemporary marketing strategies across industries.
The workshop was delivered by Mr. Nabh Gupta, an experienced Brand Marketer with over 13 years of expertise across Media, OTT, and the Entertainment industry. He has worked with reputed organizations such as Viacom18 Studios, Zee TV, BookMyShow, and Genpact, and is a recipient of the Impact 40 Under 40 Marketers (2020) recognition.
The event was coordinated by Dr. Rashmi Dyondi and Dr. Shilpa Bhakar, with the support and encouragement of Brajesh Kumar, Dean – FoMCA, and CA (Dr.) Kamakshi Mehta, HOD – Department of Management.
The session significantly contributed to enhancing students’ understanding of modern marketing practices by connecting theoretical knowledge with industry insights.
